Experience matters. Drupal & WordPress Specialists
Kadabra is a high-skilled Drupal & WordPress company. We provide large-scale web development services to government agencies, non-profit organizations, and marketing & advertising companies.
Also, we had worked with different types of industries such as financial services like banking, and health services like pharmaceuticals.
We scale teams to your needs and develop from the inception of your project, all with specialized collaborators who leverage technology.
At Kadabra, communication with our customers and partners, experience in project execution, and having certified developers is everything. For this reason, two of the ten most-digitized governments trusted Kadabra to build savvy solutions for their complex digital problems.
Our mission is to add value to your company from day one through seamless adaptation to the existing processes.
We are committed to helping our clients achieve their goals. Check out our work at https://kadabrait.net/work
Focus
Portfolio
Presidency of the Republic

Empowering CADTH with a next-gen experience
Overview: CADTH is a government-run program whose primary role is to supply healthcare decision-makers with detailed reports and assessments of drugs, drug classes, medical devices, and technologies. The objective evidence they generate is intended to help critical stakeholders make informed decisions to improve public health and related programs.
Challenge: If we were to help CADTH achieve its goals on their nearly impossible timelines, a lifeline was needed. The Rescue Team got right to work. We deployed a product owner and project manager to quickly assess the core business, review the state of the project thus far, and provide suggestions as to how to move forward.
The Rescue Team is like first responders for IT emergencies, diving into the opportunity to push a project through short timelines and deliver beyond all expectations, no matter what stage of the project.
Solution: The most urgent need was in adapting the Drupal 7 live website to accommodate new requirements and workflows. Specifically, they needed to present reviews on new drugs and medical technologies, and organize them under a new, more efficient, and secure file structure.
Next, we were to continue their Drupal 8 website redesign project. We first evaluated the status of the project and established a roadmap to take it to completion.
We also designed a solution to make their content uploads faster and more efficient. Users can now upload and manage content on the same page, significantly reducing the time it takes to accomplish their work.
Success: The new CADTH website complies with the most stringent international data privacy policies and regulatory frameworks. It is flexible enough to support whatever changes and growth they might face in the future.

gub.uy - Changing 4M people's life
Overview: Within the framework of the development of the Uruguayan State's portal for AGESIC, Kadabra was chosen for the implementation of Gub.uy distribution in Drupal; a single point of access to all government information and processes. Gub.uy was launched in 2018 and involves more than 200 websites including Uruguayan Presidency, Ministries, and main Bureaus.
Challenge: Uruguayan Government needed to integrate all Government portals into one and unify their communication and designs in a scalable and secure CMS. Their top priority was meeting the needs of the citizens with an intuitive experience where the citizens could find all the information easily.
Solution: We began defining the site architecture to ensure we meet the website goals while delivering a great experience for users. Gub.uy is a distribution of more than 200 sites. To build and support those sites we built a Drupal profile and use Jenkins and Git for the architecture deployment.
Success: Providing integrated and unified access to Central Government’s services and developing a new single point of access to public sector websites and services, allowed Uruguay to joined in 2018 the D9, the most advanced digital government group.

Simplifying the Complex in Record Time
Overview: Sequel’s strengths are in UI/UX development, but they were looking for a technology partner to enhance their technological solutions. In doing so, they would be able to expand their services to support several highly complex, large-scale web development projects that they were about to take on.
One of them was a comprehensive rebranding and web redesign for one of the most important investment management companies in the U.S. Founded in 1864, the firm manages approximately $109 billion in assets for institutional and individual clients and has annual revenue of $100 million.
Challenge: Tasked with implementing a new website and communications platform for the client, Sequel partnered with Kadabra to augment their extraordinary UX/UI capabilities and bring the project to fruition.
The end client was an investment management firm with a complex set of financial products. Sequel was undertaking a comprehensive redesign of the firm’s brand and communications platform, and the challenge was nothing short of titanic. Timelines were short as they had to complete the job within five months. Kadabra joined the team as a strategic partner to help them complete and implement the new website in the stipulated time.
The work had a high level of technical complexity, not the least of which was compliance with the SEC (U.S. Securities and Exchange Commission) regulations.
Solution: We applied our Managed Team service to the task—a multidisciplinary team with multiple specialists taking on various roles at different project stages.
The tools and functionality we brought to the table resulted in a flexible, user-friendly tool that the client’s content editors could use to communicate efficiently, which they had been unable to do before.
Success: The new website elevated the client’s web presence to the next level, providing a renewed and improved experience to its clients, who welcomed this transformation with great enthusiasm.

Improving ACE's LMS experience with Drupal
Overview: The American Council on Education (ACE) leads advocacy efforts that shape public policy, helping colleges and universities.
ACE’s peer-to-peer online learning platform, Engage, was developed to improve equity, expand access to colleges and universities, and diversify the higher education leadership pipeline. ACE needed to add new functionalities and tools to improve community interactions within the platform, which was a feature that their current technology did not support.
Challenge: The project was a high priority for ACE, and they requested a short window. We had less than three months to complete the work—but that wasn’t the only complication.
Perhaps the biggest challenge was in the implementation itself. As the foundational LMS platform would not change, the new tools needed to integrate into Engage and behave like they were part of the core system.
Solution: We created microsites in Drupal Opigno and Drupal Open Social and then embedded them into Engage. This approach enabled us to design a seamless UX that did not force the site user to gain the new interactive functions or make it look or feel like they were leaving the site.
We accomplished it using the “Learning Tools Interoperability” specification, which allowed us to embed Drupal web applications within the interface and sync accounts and user credentials, among other things.
Features included (WCAG) 2 Level AA Conformance, SCORM compliance, and integration with H5P, which allowed ACE to create interactive videos, presentations, and quizzes, plus fully interactive timelines, and more.
Success: The implemented solution enabled ACE to realize substantial improvement in the flexibility of their Engage platform. The new functionality provided them with a tool that markedly improved its community’s communication, interaction, engagement, and collaboration.
We finished the project and launched well within the expected three-month timeframe, enabling the Engage community to truly engage.

Simplifying a Complex, High-Compliance Website
Overview: Sequel Studio is an NYC-based Marketing and Advertising Agency focused on brand activation through strategy, design, and technology. They were looking for a technology partner to enhance their capabilities to support highly complex, large-scale web development projects.
One of these projects involved a comprehensive website redesign for a publicly-traded, full-service bank operating more than 150 branches in New York and New Jersey.
Kadabra entered the canvas as a strategic partner, working alongside Sequel Studios to augment their remarkable UX/UI capabilities and successfully re-engineer and implement the new website.
Challenge: This project had several technical challenges in its execution and integrations with several third-party systems. One of these was Yext, an AI Search Solution, which enabled the website to provide intelligent responses to client queries.
Additionally, the site needed to support sophisticated marketing campaigns, including ad groupings and a system for managing, prioritizing, publishing, and displaying those ads.
To solve these challenges, we launched a short discovery phase, during which one of our Architects and Project Managers identified the client’s business needs. We documented the architecture that the new website should have, which was summarily validated by the client.
We got down to work.
Solution: We applied our Managed Team service to the task—a multidisciplinary team with multiple specialists taking on various roles at different project stages.
The tools and functionalities we brought to the table resulted in a flexible, user-friendly tool that the client’s content editors could use to work, create, deploy, and communicate more efficiently than the previous one. As a result, their marketing teams could accomplish more in less time and design and launch highly efficient, fully trackable campaigns within the system.

Presidency of the Republic - Intranet
Overview: Like organizations in the private sector, governments thrive when communication is made easy. However, the opposite situation exists. Departments operate in isolation, getting things done without significant input from other agencies, even those with complementary functions.
The Presidency of the Republic had patchy intranet coverage and was interested in rectifying the situation.
Challenge: Presidency operates under a complex hierarchy that includes executing and dependent units. There is quite a bit of interdependence between all the players involved, and critical information commonly needs to be passed up and down the chain of command.
They needed a single, unified intranet that allowed the entire Presidency to communicate directly. However, each unit had to communicate internally, so they wanted separate intranets.
Solution: The first thing we did was formulate a plan for unifying nearly 20 separate intranets into one still with a degree of autonomy.
We designed a multi-domain architecture with WordPress, which allowed the same intranet to be accessed through different URLs. For example, AGESIC would access the intranet through the URL: agesic.intranetpresidencia.gub.uy
Each unit was assigned a URL in the same manner. Only the subdomain (the bold section) differed with each. It allowed us to identify which unit was requesting access. Then we engineered a system that permitted both global and unit-specific content to be displayed separately within the same framework.
Success: Communication blossomed across the entire Presidency and within individual units. Departments that had never had intranet access were blown away by how easy it was to keep tabs on essential matters. The President and his staff finally had single channel access to every unit within the Presidency.
The Presidency was grateful to finally have a fully-interconnected intranet system designed to their precise specifications and impressed with the work that went into its creation.

Sugey & Kadabra join forces
Overview: When Sugey One needed help with Drupal implementation for a website they were developing for a government agency, they came to us. The project required rigorous planning and design and a DevOps background to aid in getting the completed build up and running in production.
We rolled up our sleeves and jumped into the fray.
Challenge: The most problematic issues were surrounding the providers’ account creation and management. They tried multiple implementations before our involvement, but all were missing the mark for one reason or another. Compounding difficulties were seemingly insoluble challenges affecting the execution of the users’ permission. Once fully functional, the site required four different types of users, each with a specific set of permissions.
Solution: First, we developed a new methodology for managing provider accounts, which avoided previous pitfalls and significantly reduced operational overhead.
We created a custom framework for dealing with the complexities of the sites’ user permissions, cross-referencing user categories with site functions and access levels. This meticulous process resulted in a roadmap that Sugey One and we could follow as we built out the code and overarching design.
Simultaneously we were scrupulously implementing a DevOps solution that worked for our client and theirs. We also applied the same approaches to our work, ensuring a consistent, efficient, error-free production system.
Success: Even before site completion, our work was already paying dividends. New providers flocked to the site, setting up accounts in record numbers. Previous difficulties had undermined their faith in the project, but once they saw people getting involved, they grew in confidence.
We solved the user permissions issue as well. As a result, countless people will get the help they require from the professionals best suited to their needs.

Deep-diving into e-commerce
Overview: Garotas is a leader in the wholesale stationery market. Their sales channels extend from physical locations to phone sales and an e-commerce website. They offer over 5,000 products in a variety of categories and have developed a large and loyal customer base over the years.
After weighing several firms, Garotas chose Kadabra IT because of our deep expertise in Magento, a full-featured e-commerce platform.
Challenge: Their e-commerce site allowed purchases, but it did not connect their accounting, warehousing, or stocking systems. When orders came in, there wasn’t a systematic procedure for fulfillment.
Sales came in at such a frenetic pace that orders were lost, and their pipeline overflowed. Their packing and shipping logistics couldn’t keep up, causing extended delays.
They needed a single system that integrated orders, processing, fulfillment, and shipping across all three sales channels. Additionally, they needed to model the physical logistics center of this new system to meet demand efficiently.
Solution: We moved to implement a restructuring of their sales systems, starting with their e-commerce site. Along with a more user-friendly design, we built out a modernized architecture using Magento, integrating it with the company’s ERP.
These optimizations led to daily sales increments of over 120%, an exciting prospect for any company.
Success: Optimizing their order processing led to impressive gains in fulfillment productivity. Not only was Garotas able to handle the increased daily activity that our news sales structures made possible, but they also sailed through their first busy season without a hiccup.
Now, 60% of their sales come from their e-commerce presence.
Garotas was thrilled with the results. They now had the infrastructure they needed to scale their business without being overwhelmed by it. They found our implementation easy to use and perfectly tailored to their needs.

Cake - A Valuable Partnership
Overview: Creative agencies are full of great ideas but don't necessarily have the staff to realize them. They'll often contract out the creation of final deliverables to production companies, print firms, and web design companies.
Cake is a graphic, digital, experience, and creative design company in Tempe, AZ. Not only do they conceptualize creative campaigns, but they do most of the design and execution as well. But there's one skill set they haven't invested in internally — web development.
Challenge: Cake was already busy handling the creative side of the business. They didn't have time to micromanage their vendors.
Previous attempts at hiring outside help ended in poor service, incomplete deliverables, and substandard work.
The ideal partner would have the talent and the infrastructure to manage complex web projects, allowing Cake to pass implementation duties with full knowledge that work would be well done.
As luck would have it, they were developing a high-traffic website for a company dedicated to automated testing tools development and commercialization.
Solution: We quickly got up to speed on the technical implementation of their design. As we worked through the project, it became clear that we would need to re-engineer the system architecture elements.
To streamline development efforts, we introduced Cake to the continuous integration concept. Under this model, developers merged branching code changes into a shared repository several times daily.
Success: Cake's client was delighted with the project results, and Cake was thrilled by our collaboration. They saw the value of continuous integration and moved to standardize the methodology for all future projects.
Our partnership, now three years old, has allowed Cake to pursue more extensive and complex web development projects. Their client base has expanded, boosting their earnings and reputation.
Reviews
the project
E-Commerce Development for Software Development Company
"They excelled with their technical skills, and we were happy with their project management performance."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and CEO of a Magento extension developer. We also offer a final-third product that connects Magento stores to in-store experiences. We started creating Magento websites about 13 years ago, form the early days of Magento. We transitioned to an extension developer later on.
What challenge were you trying to address with Kadabra IT?
Since we no longer create Magento websites ourselves, we usually partner with Kadabra to help our customers migrate their sites to a platform that allows them to use our extensions. These are custom requests we receive.
For this particular project, our customer had to migrate their site to Magento 2, as well as create a number of integrations with SaaSs, ERPs, and other products. This was a challenging project due its scale, as well as the requirement to save a lot of the content on the previous platform.
What was the scope of their involvement?
We provided them with documentation in terms of what was need in the scope of the project. They worked to take control of that side of the project — migrate everything and ensure that both everything was functional and could integrate with our own product.
The customer needed to migrate around $5,000 products, as they provide a range of customization options to their users. This required not only migrating the products, but all the customizable pricing options and possible configurations.
Kadabra handled the purchase and integration of a number of essential extensions for the customer, in addition to ours. These extensions had to do with gift cards, store credit, etc.
What is the team composition?
We had a project manager and a QA resource assigned to us, but the owner was always in touch to see if we needed anything, so we were accommodated when necessary.
How did you come to work with Kadabra IT?
I’ve known the owner of the company for several years, so I knew that his company could handle Magento. Their word of mouth reputation is very good. At the start of this project, I sent him a preview of the documentation and we chatted about our client’s requirements.
How much have you invested with them?
The cost for this project was $50,000.
What is the status of this engagement?
We worked together on this project from November 2020–July 2021.
What evidence can you share that demonstrates the impact of the engagement?
When we partner with Kadabra, we’re looking to fulfill our end-customer’s requirements. Our client reported the transition off Magento 1 happened in a great amount time; they faced a tight deadline, as service was being discontinued on that version. They also said they received high-quality work in this short timeframe.
In terms of metrics, they saved 3–4 seconds on checkout, which is a lot for the industry. The performance of our Magento extension improved greatly as well thanks to Kadabra’s strong work on the migration.
How did Kadabra IT perform from a project management standpoint?
They were flexible, however; when we needed more hours, they were willing to do more to meet the deadline. Their owner was always in touch to see if we needed anything else.
Our project manager was on top of ever task and present at all of our weekly meetings to discuss progress. There were some bumps in the road, of course, but they always allocated the necessary resources.
What did you find most impressive about them?
They excelled with their technical skills, and we were happy with their project management performance. We chose them because of their technical skills, however, and they’re a solid team. The integration went smoothly.
Are there any areas they could improve?
The bumps we hit were mostly related to unexpected conditions that pop up in every project, either non-documented integrations or changing requirements from the client. I may suggest that they collect more feedback and ask more questions at the beginning, but it’s nothing critical.
Do you have any advice for potential customers?
Maintain a strong communication channel with the technical team. Also, involve project management conversations at least weekly to ensure things aren’t unattended.
the project
Web Revamp for Nonprofit Organization
"Kadabra IT went above and beyond to complete any urgent requests."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Web Systems Manager. CADTH is an independent, not-for-profit organization responsible for providing health care decision-makers with objective evidence to help make informed decisions about the optimal use of health technologies, including: drugs diagnostic tests medical, dental, and surgical devices and procedures. In addition to evidence, we also provide advice, recommendations, and tools.
For what projects/services did your company hire Kadabra IT, and what were your goals?
We engaged Kadabra IT to take over another agency for the completion of our website refresh and deployment on AWS. Goal was to launch the site in a timely manner and configure any updates necessary the run the site seamlessly on AWS.
How did you select Kadabra IT and what were the deciding factors?
We hired Kadabra for a small contract. Not only the cost was very reasonable, work was done deployed on time. Kadabra IT then won our RFP which as a result became our partner in for our website maintenance and support.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
The website refresh project started with reviewing a large list of functionalities and templates on existing work done by another vendor. This also included some AWS configuration and stacked applications that the site was being hosted on. Key deliverables included all project milestones, QA and deployments. Technologies used Drupal 8 php development, gitrepo, AWS applications such as WAF, CDN and EFS.
How many people from the Kadabra IT team worked with you, and what were their positions?
Project Manager, one QA and 2, sometimes 3 developers.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The site was deployed within a timely manner. Kadabra met all deliverables as expected.
Describe their project management style, including communication tools and timeliness.
Project Manager was fully engaged and accessible just about 24/7 during the time crunch period. We initially started with Teams, then switched over to Slack. We use Jira to track all work requests and Tempo for the timelines.
What did you find most impressive or unique about this company?
The project manager was extremely responsive and reachable at all times. Kadabra IT went above and beyond to complete any urgent requests. This includes working evenings and weekends!
Are there any areas for improvement or something they could have done differently?
We felt there were sometimes miscommunications or more of a language barrier when speaking with their developers. I feel more interaction with the developers would sometimes be more efficient depending on the tasks.
the project
Web Development for Independent Consultant
"They were always available and never once lost their composure or patience with our demands."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
For this project, I am an independent freelancer contracted out to handle a Drupal redesign build for a major health company. I am the technical lead on the project.
For what projects/services did your company hire Kadabra IT, and what were your goals?
Our initial company hired for the project under-performed and wanted more money. However, as a fixed bid project, there was no more money. We went looking for a cost-effective team that could deliver a difficult project mid-completion.
How did you select this vendor and what were the deciding factors?
After an extensive search, we discovered Kadabra via Upwork, interviewed them along with 20 other organizations and developers, and decided they could do the work at our budget price. They were not the cheapest, but they were the most cost-effective and did excellent work.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We used Drupal 7, React, Twilio, SendGrid and Elastic. So far, we've had 2 rounds of upgrades and edits. The full deliverables included a functioning Drupal site and numerous administrative changes to the back end.
How many people from the vendor's team worked with you, and what were their positions?
Each step of the way, we had continuous interaction with either our project lead, or a mix of developers and the lead. over the course of the multiple builds, we interacted with 5 people in total.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The project delivered late due to some extremely challenging tech decisions which Kadabra had no control over, but was on budget, our primary concern, and the client was very happy.
Describe their project management style, including communication tools and timeliness.
We had weekly standups and continued to stay in contact. Never had any challenges with responsiveness or going the extra mile.
What did you find most impressive or unique about this company?
They were always available and never once lost their composure or patience with our demands. Prices are good and cost-effective, and the talent is there. Luis never failed to deliver on a requested feature.
Are there any areas for improvement or something they could have done differently?
I do wonder about how the project would have gone had they been on it from the beginning instead of coming in during the middle. Could have been even better.
the project
Web Development for Digital Agency
“They’re always willing to do whatever it takes to get things done and get the project through the finish line.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the managing director for digital experience at a branding and digital agency. We specialize in brand identity development.
What challenge were you trying to address with Kadabra IT?
We needed a company that could help us build a website for a client in the financial space. They needed a website that allowed that walled-off particular pieces of information and content based on the audience so that they could only see what the client wanted them to see on the website.
What was the scope of their involvement?
Kadabra IT has developed a very large, complex website from scratch. The site’s architecture and system requirements were very complex to handle the client’s specific needs.
The website has already been launched, but we’re still working with Kadabra IT for the site’s ongoing maintenance.
What is the team composition?
Our main point of contact is Victoria (Head of Operations), but we also worked with Luis (CEO & Head of Sales), who did a lot of site architecture definition work for us early on in the project.
How did you come to work with Kadabra IT?
I found Kadabra IT on Drupal.org back when I was looking for highly-rated companies that could potentially help us with this project.
How much have you invested with them?
We’ve spent around $300,000 on this project.
What is the status of this engagement?
We started working together in May 2021, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
The site has only been live for about a month, so we don’t have the metrics back from that yet. But it definitely seems to be, at the very least, meeting our client’s expectations.
How did Kadabra IT perform from a project management standpoint?
Kadabra IT has been a fantastic partner. They’re always on top of their tasks and they always ask the right questions, so we’ve never really had to follow up with them at all.
We did hit some rough spots, which is usual with web development projects. This particular kind of project was new for them as they’ve never built anything quite like this before, so their estimate for the development time was over by 50%. They estimated that it would take 2,000 hours, but it ended up taking around 4,500 hours to finish.
That being said, they actually gave us a significant discount on their hourly rate when we discovered this huge discrepancy. They did everything in their power to make it right with us, and we didn’t even ask them to do it! Overall, I’m very happy with their performance and I’m really glad we found them.
We primarily communicate through Slack and Zoom, they managed the project using Jira.
What did you find most impressive about them?
I am very impressed with Kadabra IT’s dedication to our partnership. They’re always willing to do whatever it takes to get things done and get the project through the finish line.
Are there any areas they could improve?
I don’t think there’s anything that Kadabra IT could do better. It was unfortunate that we had that discrepancy in the estimation for the hours on the project, but I don’t know if I can really find them at fault for that. They’ve definitely learned from it, and we’re now doing another similar project with them.
Do you have any advice for potential customers?
As soon as you have an idea of what you want to do or what your needs are, bring them in as early as possible. Luis is wicked smart — he's a fantastic systems architect, and he brought so much value to the project by being involved early on.
Integrating their client's custom Magento extension the ties end-customers online and in-person experiences together, Kadabra IT was a valuable partner. Their adaptive staffing help maneuver around roadblocks and deliver on time. They were a reputable and technically skilled development partner.