User Experience Solutions
Vertex Ray is a company dedicated to develop and design User Experience projects. Under the mantra "Creating Experience", we develope innovative designs with advanced technology, easy to integrate, flexible and with great advantages and possibilities.
We are passionate technologists with more than 10 years of experience in complex web and mobile projects for different type of industries. This makes us the ideal team for your development project.
+ 300.000 Hs Frontend Development
+ 1M Users Interact with our developed interfaces
+ 25 UX Specialists working in four countries
What we do:
We develop our products based on the best usability practices and on Microsoft’s leading technologies.
Vertex Ray was founded in 2007, since then, we have had more than 10 years’ experience on UX with the Microsoft platform, attaining the following competency: Microsoft Silver Web Development.
Quality is present every time we commit to new projects and it motivates our continued improvement of their development, using cutting-edge technologies that show excellent results for our customers on quality control checks.
Our Services:
• UX Consulting and Development (User experience)
• Azure Consulting (Cloud computing)
• Mobile Development
• Web Development
• Outsourcing
How we do it:
UX design is the process of solving a problem for the user, helping them achieve their goals with ease and, thus, provide them with a pleasant experience.
We have 6 steps process
1 . Investigate
2. Ideate
3. Prototype
4. Evaluate
5. Produce
6. Testing
Focus
Portfolio

EQUIVIDA - CAPA CANALES
We developed a platform qualified to handle the sales and self-management of life insurance products of the different Equivida channels.
Each user signs on to a single website, where their profile gives them different roles which enable them to access all operations available to them.
This way, each channel can manage their organization, sales team and budgets to sell the Equivida products, from their call center or offices, in a swift and efficient manner, allowing them to track their sales through targets reached, collections or commissions given.

CEDIIAP - MANAGEMENT SOLUTION
A platform was developed 100% in the cloud, where the different profiles of the educational center can have access via web or mobile.
Roles such as teachers, students and administrative staff have immediate access to information regardless of their location. It is not necessary to install any kind of hardware or software, users can start working very quickly.
Cloud computing infrastructures provide greater adaptability, complete disaster recovery and minimization of downtime.
The developed solution adds value to the information by integrating it, validating it, synthesizing it and making it available at the right time to be analyzed by the decision makers.It is a complete and integrated web management platform that covers the needs of an educational center in terms of planning, management, academic, commercial and administrative control, improving efficiency by reducing operating costs and providing a better service to its students.
Reviews
the project
UX Redesign for Sports IT Services Firm
"Their great communication, professionalism, and proactivity stand out."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the CEO at an IT services firm specialized in the sports industry.
What challenges were you trying to address with Vertex Ray?
They proposed an improvement to the UI of our live-timing platform. We really liked their proposal so we hired them to implement this project.
What was the scope of their involvement?
The project was solely focused on improving the UX design.
What is the team composition?
We worked with three people.
How did you come to work with Vertex Ray?
They contacted us via LinkedIn. We were not looking for a vendor but they contacted us and we found their proposal very interesting and decided to give it a try.
How much have you invested in them?
We spent between €7,000-€8,000 (approximately $8,300-$9,500 USD).
What is the status of this engagement?
We started this project about five months ago.
What evidence can you share that demonstrates the impact of the engagement?
We are very happy with their work. They have provided an added value to our services. Also, they were not very familiarized with our industry, and they were able to learn everything about it right away. As for metrics, we don’t have any yet because we will launch the new platform next year.
How did Vertex Ray perform from a project management standpoint?
They are very strict with deadlines and were able to understand our business very quickly.
What did you find most impressive about them?
Their great communication, professionalism, and proactivity stand out.
Are there any areas they could improve?
I can’t say anything.
the project
UX Design for Forestry Company
"It was very positive, and they achieved the results we were looking for."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the IT manager at a forestry company, with a presence in Finland, Sweden, and Chile.
What challenges were you trying to address with Vertex Ray?
We hired them to take care of the usability of a project we’re currently developing.
What was the scope of their involvement?
They provided us with functional mockups of our new project on Adobe wireframe. That included all the main concepts we wanted to cover, as well as the graphic interface.
What is the team composition?
We worked with one person.
How did you come to work with Vertex Ray?
We had a commercial meeting with them about a year ago. They then did a couple of test projects for us, so we were looking to work with them on this project, we decided to include them.
How much have you invested in them?
We’ve spent $6,000.
What is the status of this engagement?
We started working with them in May 2019 on the test projects. It’s going well so we have an ongoing engagement with other projects too.
What evidence can you share that demonstrates the impact of the engagement?
It was very positive, and they achieved the results we were looking for.
How did Vertex Ray perform from a project management standpoint?
They provided good quality good customer service.
What did you find most impressive about them?
They’re very professional and deliver results very quickly.
Are there any areas they could improve?
I couldn’t say anything.
the project
UX Redesign Consulting for Big International Bank
"We are very happy with the results."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am a project manager at an international banking and finance firm.
What challenges were you trying to address with Vertex Ray?
We wanted to develop a financial services app. They helped us up with the layout and UX design so we could build out a modern and updated platform.
What was the scope of their involvement?
I am not sure about the tools they used. It was more of a consulting service as we presented them with our needs and they would show us different options and proposals.
What is the team composition?
I was in direct contact with the project manager, but I am not sure how many more team members were involved.
How did you come to work with Vertex Ray?
They were hired as an outsourcing firm by one of our clients.
What is the status of this engagement?
We started working with them in November last year and finished a couple of months ago.
What evidence can you share that demonstrates the impact of the engagement?
It was a very positive experience. They made our work easier and generated great added value. They exceeded our expectations and we are very happy with the results.
How did Vertex Ray perform from a project management standpoint?
They were adapted to the project’s timeline and always gave us an immediate response. We were directly in touch daily and sometimes used the project’s tool confluence for reports and other information on the project.
What did you find most impressive about them?
Their enthusiasm and ability to bring new trends.
Are there any areas they could improve?
I couldn’t say anything.
the project
IT Support Services for Global Logistics Company
"They have shown great commitment and good performance."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the IT manager for Bolivia, Paraguay, and Uruguay at a global courier company.
What challenges were you trying to address with Vertex Ray?
We have a system for invoice inspection that is we use in different Latin American countries, so we hired them to be in charge of incident support and the rolling development of that tool.
What was the scope of their involvement?
We are currently using an SQL server, Visual Studio C Sharp. Our system is a web platform using ASP.NET integration services.
What is the team composition?
There are two persons providing active support.
How did you come to work with Vertex Ray?
We did some research on the local IT market to find companies that could provide the services we needed. We evaluated different companies and ended up choosing them as they seemed like the right choice for us on a technical and budget level.
How much have you invested in them?
We’re spending around 7,000 euros ($7,900 USD) a month.
What is the status of this engagement?
We started working with them in April 2019 and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We have monthly service performance reviews to evaluate the performance and rate of solved incident tickets and they have been doing well. We have started working with them recently, so there is a learning curve, but they have shown great commitment and good performance.
How did Vertex Ray perform from a project management standpoint?
We used our own management tools, which our company uses globally. We also used corporate Skype, email, and more. So far, their communication has been very good and they have met all established deadlines.
What did you find most impressive about them?
Their commitment stands out. They’re willing to evolve every day.
Are there any areas they could improve?
I can’t mention anything. They have been doing well so far.
the project
UX Design Mockups for Maritime and Ports Agency
"They met all the deadlines, and their project management was excellent."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m operations manager for a maritime and ports agency.
What challenge were you trying to address with Vertex Ray?
We needed help with designing our website and mobile application.
What was the scope of their involvement?
They developed the mockups for our UX design. It’s for our future website and mobile app.
What is the team composition?
We were only in contact with a project manager, but they may have had a bigger team.
How did you come to work with Vertex Ray?
They were recommended to us by some members of our company that had worked with them previously. They were a good option for what we were looking for.
How much have you invested in them?
We spent around $3,000.
What is the status of this engagement?
We worked with them from mid-January–March 2019.
What evidence can you share that demonstrates the impact of the engagement?
We haven’t launched the site yet, so I can’t talk about the impact, but I found the team to be very professional. They managed to understand our requirements that were quite complex, connecting the different phases to achieve a user-friendly design.
How did Vertex Ray services perform from a project management standpoint?
They met all the deadlines, and their project management was excellent. They didn’t hesitate to add their own ideas. They ended up doing more than what we asked for, and the results were great.
What did you find most impressive about them?
Their ability to understand our needs impressed me. We’re a very particular industry, with very different kind of clients, but they managed to find a practical and beautiful way to present what we were looking for.
Are there any areas they could improve?
They met all of our expectations.
the project
Web UX Design for Engineering Company
“They have a reputation among UX development companies.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am part of the innovation and development department of a company that provides specialized construction services. Our clients are mostly in the transportation industry.
What challenge were you trying to address with Vertex Ray?
We needed help with frontend development for our transit auditing app.
What was the scope of their involvement?
They use .NET Framework 4.5, HTML5, JavaScript, and Scrum.
What is the team composition?
I’m in touch with the project manager. I am not sure how big the team is.
How did you come to work with Vertex Ray?
They have a reputation among UX development companies.
How much have you invested in them?
We’ve spent $5,000–$10,000 on their services.
What is the status of this engagement?
We started working with them in February 2018, and the collaboration is ongoing. The first phase of the project has already been finished while another part is about to be developed.
What evidence can you share that demonstrates the impact of the engagement?
The development is excellent. We don’t have any metrics yet, but the product has been well-accepted so far. The usability of the app is great.
How did Vertex Ray perform from a project management standpoint?
They always meet the established deadlines; we have never had any issue on that front.
What did you find most impressive about them?
So far, the interaction with them has been great.
Are there any areas they could improve?
Everything has been good.
the project
UI/UX Consulting for Meat Promotion Institute
"Vertex Ray went beyond what we had asked for."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a technology manager at a national meat promotion institute. We are in charge of the production, trading, and promotion of meat in this country.
What challenge were you trying to address with Vertex Ray?
We needed Vertex Ray for consulting services concerning UX/UI in our development products.
What was the scope of their involvement?
Vertex Ray tests the usability of all of our developments and then creates a report with suggestions for improvements.
What is the team composition?
We worked with a small team of two.
How did you come to work with Vertex Ray?
We had worked together in the past and knew their team had plenty of experience in UX and usability.
How much have you invested with them?
We’ve invested around $10,000.
What is the status of this engagement?
We started working with them in March 2018, and it is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Vertex Ray’s work has been extremely informative. Their team has given us valuable information on how our users interact with our systems. They also spotted issues that we never found on the system’s operation.
How did Vertex Ray perform from a project management standpoint?
Vertex Ray’s team has been great at project management. Our teams communicated through email and their curated reports.
What did you find most impressive about them?
Vertex Ray went beyond what we had asked for. Through their full analysis, their team gave us more information than we expected.
Are there any areas they could improve?
No, nothing at this time.
the project
App Development for Location Solutions Company
“They produced exactly what our client needed without sacrificing any ideas.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
When our location-based solutions development agency worked with Vertex Ray, I was a product manager.
What challenge were you trying to address with Vertex Ray?
Our sizeable international client requested a custom development. We hired Vertex Ray to help us design all the screens for the mobile app. They worked on all the user interface and user experience designs.
What was the scope of their involvement?
Vertex Ray helped us design the UX/UI for our client’s custom mobile app development project. We created versions for both iOS and Android. They used an assortment of mockups, PDFs, and a special app to create dynamic designs. Using a website-based tool, they published the app’s screens to show us how it would look after we finished coding. The prototype included all the interactions and animations. Vertex Ray sent us the final designs on Adobe Illustrator in the form of .png, and .jpg files.
What is the team composition?
I was directly in touch with a project manager, a resource from the commercial area, and a team of three designers and developers. From my understanding, Vertex Ray has a bigger team internally.
How did you come to work with Vertex Ray?
We defined benchmarks for the company we wanted to work with before starting our search. Then, we considered several vendors in South America for this project. After interviewing different options, we felt that Vertex Ray understood our project the best.
How much have you invested in them?
We spent between $25,000–$35,000.
What is the status of this engagement?
We worked together from January–June 2017. The project lasted for about six months.
What evidence can you share that demonstrates the impact of the engagement?
In general, our collaboration was excellent. We are a relatively small company. But with a presence in 17 countries, our client is huge, so this project involved unique complexities. Vertex Ray was always open to adapting our their style. They produced exactly what our client needed without sacrificing any ideas. Vertex Ray delivered neat, fantastic quality work. Ultimately, the client was very satisfied.
How did Vertex Ray perform from a project management standpoint?
The team used Trello to provide daily updates, so I always knew what they were working on. At the beginning of the project, we held follow-up meetings twice a week. Later on, we scaled back to having discussions once a week. Our communication was very fluid. We never had any issues with project management.
What did you find most impressive about them?
Vertex Ray excels at consulting. They always took the time to analyze the ideas we provided. The insight and ideas the team contributed helped us substantially.
Are there any areas they could improve?
I can’t think of anything to say. Our collaboration was great.
the project
Visualization & Dashboard Dev for Major Tech Company
“Their capacity to adapt to the client's complicated demands was remarkable.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I was a principal architect and new technologies manager. I was assigned by the corporation to lead projects with big clients to take them from emerging technologies to big corporate accounts.
What challenge were you trying to address with Vertex Ray?
I hired them to work with a technical group on dashboards and interactive visualizations for management processes and operation indicators of the company. We wanted a dynamic, adaptable, and very fast solution that would impress and delight our clients.
What was the scope of their involvement?
They used Silverlight, HTML5, SAP backends, and other integration systems. It was a very complex group. It was especially challenging because the technologies, service platforms, and the warehouse are all custom-made with basic technology and their developments were custom-made. We needed a partner on the visual side who could create something interactive and also understand the technological complexity of the service.
What is the team composition?
I interacted with three people.
How did you come to work with Vertex Ray?
They were recommended for their UX quality. I chose them from three options who had very visual references. We chose them for their skills with the technologies involved, their personnel, their previous work, and budget.
How much have you invested in them?
The first project was around $100,000 for the first phase.
What is the status of this engagement?
It was either 2009–2010 or 2010–2011.
What evidence can you share that demonstrates the impact of the engagement?
The client adopted the technology. We opened a new business line with the client and met expectations on everything.
How did Vertex Ray perform from a project management standpoint?
They were very professional. They really stood out because of their discipline with time and organization. They had weekly follow-ups. They were very strict and worked very well. They delivered great weekly reports and always met deadlines.
What did you find most impressive about them?
Their capacity to adapt to the client's complicated demands was remarkable. The companies sometimes have 20 demands and some demands were capricious, so they had to be adaptable. They were able to adapt very well without creating friction with the company.
Are there any areas they could improve?
As a small company, they sometimes needed more developers. However, they are working to improve this by creating networks with other companies to work together and cover bigger developments.
the project
Product Design & Development for Software Consulting Firm
“Their main strength was their graphic user interface skills.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re a software development company that sells products. We have an RP of medium- to large-size companies in Latin America as well as an RP that is a specialized program for professionals (e.g., firms, lawyers, actuaries). I’m a partner of the company.
What challenge were you trying to address with Vertex Ray?
We made an agreement for them to develop a product that manages hours and expenses for professional firms. It’s a small and cheap system in the form of a software-as-a-service (SaaS) with a friendly interface. It was a new business product and they were in charge of the technology.
What was the scope of their involvement?
We used Microsoft Silverlight for the frontend and SQL for the database.
What is the team composition?
We worked with one project manager and one developer.
How did you come to work with Vertex Ray?
We came into contact with them during some meetings at the German Chamber because we were on the same committee. I noticed they had great technological capabilities regarding graphic interfaces, so they showed me some of their past projects. We were looking for a very good UX and we liked their work, so we decided to hire them.
How much have you invested in them?
The project’s price was around $80,000.
What is the status of this engagement?
We started working with them about five years ago. The project lasted for about a year and a half.
What evidence can you share that demonstrates the impact of the engagement?
Although the product itself was cheap, it was expensive to find a new client and we didn’t manage to sell it. This was a commercial matter and not relative to Vertex Ray’s work. The product had a good interface and met all of our expectations regarding quality.
How did Vertex Ray perform from a project management standpoint?
We used Trello. The project management was very professional and they met all the deadlines. It wasn’t a huge project that required additional management tools.
What did you find most impressive about them?
Their main strength was their graphic user interface skills. They’re very good in that area.
Are there any areas they could improve?
There are always things to improve. We had a couple performance problems we had to solve. We weren’t very clear during the beginning of the project about who was in charge of the database optimization, but this was also a misunderstanding on our side.
The client praises Vertex Ray for immersing themselves in a new industry. They adhered to deadlines without fail and provided top-level professionalism. Customers can expect a responsive partner that takes intiative.